Hi in this I’m going to look at three things that no one seems to be doing in Google My Business. By doing these three things on a regular basis not only will increase your traffic and help you rise up in the rankings. But it will also enable you to get ahead of your other competitors Hi I am Zane from Zanet Design and I help businesses grow their business on the web. I use my 20 years of experience to help people like yourself to take your business and to see how you can improve it.
Google My Business
Now Google My Business is certainly one of the tools that can really help you grow your business when it comes to gaining local traffic. There are many videos I’ve produced in this area, so do make sure you subscribe down below in the corner and then click the little button or the bell as well, notifies you of the next update.
So we’re looking at 3 ways in particular that most businesses don’t seem to be doing when it comes to Google My Business. This is a chance for you to get ahead here. So take each one and try it.Practice it.
Go out and take your website and your Google My Business and work together and see if you can improve your presence in the coming few weeks by trying these three things. So what’s the first one we’re going to look at? Well simply put it’s just “Add more photos that are relevant to your business” Now you’ve probably already got some photos added. You’ve added your logo.
You’ve added a couple of pictures of who you are who the team is for your business maybe even one or two of the areas where you work. But what I’m going to say is add many, many more photos. Why? Well because photos also have their own search results. You no doubt have come across the fact that websites have search results but also images do. So if you’re searching for something, people often will just search for images instead and those images can take people to your business to your website or to your Google my business reference so what I saying is the more photos you add, the more traffic will come to your Google My Business listing.
Now if you don’t believe it then let me show you.I’ll show you here in the analytics of how these photos have produced more traffic. So what I’ll say to you, in my case, I’m a web designers. So adding photos of what I’ve done.Designs I’ve made.
Customers that are happy with their websites. Websites thatare looking great on a mobile as well as a laptop. All these are ways of addingthe images even though they may be on my website it just gives a chance fortraffic to come to Google My Business by means of images too.
So why not try it ifyou’re electrician company, then show several wiring diagrams that you’ve used recently.Show some references to some of the happy customers with their wiring orwith their new lampshade or whatever it is. If you’re a plumber show the work ofa plumber. Whatever your business just look back through small photos maybe of customers and clients and upload them and that will be my first tip to see anincrease in traffic as statistics show for 2020.
Now the second area that I wantyou to look at when it comes to improving your Google My Businesspresence is to look at posting on a regular basis to Google My Business sookay maybe you’ve added a couple of products, you’ve added a couple ofservices even, you’ve put a description. You’ve done all the things that havebeen mentioned in my previous videos that are just essential. But have youconsidered once or twice a week, writing an article that includes some keywordsso in my case I’m a web designer so I’d write about web design I’ll write abouthosting, about graphic design, about logo design, but when I write about it justthink of a few keywords that are relevant to my locality too.
So I perhapsmentioned a couple of the towns nearby. By doing that on a regular basis, itjust lets Google know that I’m still here, these are my keywords. This is myrelevancy. So when you talk about web designers in this area think about me. Byupdating regularly the posts and there’s different type of posts you can have toand by adding a couple of images. You’re giving Google a lot of information aboutyour website, but a lot of information about your relevant business that’slooking for business too. So on the regularity of it of posts that’s mysecond tip for 2020 that most people don’t do.
They post once or twice and then they just forget to post again. My final tip is a video I made earlier today actually so you may want to check this out and it’s the fact that most people haven’t got a virtual reality or a 360-degree photo of their premises. Now in the past, I always thought that you’d have to have 500 pounds in your pocket to do this.
In most cases, if you want it done really professionally which I would recommend if you’re an important business that has maybe several rooms Or is much larger and it’s really relevant to see how your premises look.
Well, then500 pounds is well spent because it does also officially tell Google that you exist. But on the other hand, if you haven’t got that type of budget, you can still do a 360-degree photo video for free if you want to know how to do it well have a look at the link above now that I put in the video for you. But simply put, you download an app from Google. So Street View and in Street View, you can take a 360-degree of your premises, and then it just recognizes the business because your GPS and you can upload it straight to your Google MyBusiness account.
Now on the majority of Google, my business locations and listings haven’t used a 360 degree yet. So maybe they’re in the future in 2020that will become another factor that Google uses to put you above other businesses. And of course, if you make the top three of your location and your business then you will see a load of traffic coming through from local customers inquiring for your business.
So I really hope those three things are my favorite three things at the moment. The majority of people I’m doing website critiques for don’t seem to be doing. If you can do them you’re going to benefit your business in the coming weeks and months ahead in 2020.Thanks for staying with me make sure you subscribe and I’ll see you again on the Next Article