I have mastered the writing of SEO-friendly articles. Even without backlinks, my articles are driving tons of traffic. Yes, I know that creating backlinks is extremely important for getting your article ranked number 1 for your target keywords. But in 2019 creating high-quality backlinks is extremely difficult. But as you can see in the image on the screen that many of my articles are ranking number one even with very few backlinks. So make sure you watch this video until the end because I will be sharing the exact strategy on how I write a perfect SEO-friendly article. And you can replicate the same process for yourself, so that you can drive free traffic, even without backlinks. Also, I’ve created a checklist in which I shared the exact steps that you need to take whenever you are writing an article. It also includes a couple more amazing techniques that are not shared on this Page. To get this checklist,
This lesson 5 of our affiliate marketing mastery course, where I share how to scale an Amazon affiliate website from $0 – $1,000/month. If you want to watch all the videos of this playlist, click on the “I” button. You should also follow me on Instagram. My username is “BLOGSPUD”, I take live sessions almost every alternate day where I answer all your questions, so make sure you follow me. So let’s go into my laptop screen where I show you the exact process that you can replicate for yourself. Hey guys, make sure you watch this video until the end because I’ll be sharing a lot of strategies on what makes a perfect SEO-friendly article. So if you’ve seen my niche research video and the keyword research video then you’ll know that yes, you need to be very cautious about the niche that you need to choose and also how to find a low competition keyword.
SEO FRIENDLY ARTICLE
Because SEO is 2 ways, it’s on-page SEO and off-page SEO. Yes, you can build a lot of backlinks, but still you need to have that power of on-page SEO, so that even without backlinks you can get your article ranked number 1. In my keyword research video, I showed you the example of the best washing machines in India. So let me search for this, and if we add the URL of the number 1 ranking page… let’s say… Bijl Bachao, this page is ranking number1. We add it here, go to search and go to top pages. And click here, on “view all” for the article that we targeting like “best washing machines in India”, this gives us the list of all the keywords for which this article is ranking. Now we have to see that for this particular keyword, “best washing machine in India”, this has the highest search volume of 14,800and the position for this article, for this keyword is 2nd position, it is driving a massive2,300 people to his website, right? So our primary keyword becomes “best washing machine in India”, right? And our secondary keyword for which we haveto optimize the same article is “washing machine best brands, best washing machine brand…” because the search volume for these keywords is lesser than this one. And also the intent of our article is similar because this is our direct competitor and Google is already loving it. Then this guy must be doing something right.
So we’ll keep our primary keyword as “best washing machine in India” If you are using Ubersuggest which is a free tool to find keywords,you can use that. Otherwise, you can use ahrefs, I’ve added the same article on ahrefs. You can go to the organic keyword section. Again we found the same keyword, “best washing machine in India” with the same 14,000 volume, approximately. And similar traffic… so our primary keyword becomes “best washing machine in India”, right? So the first step of writing an SEO-friendly article is choosing the main keyword for which you want your article ranked. In this case, we are choosing our main primary keyword as the “best washing machine in India”. So let’s go back to our WordPress dashboard,we’ll add a new article. And we’ll add the title as the main keyword,which is “Best Washing Machine in India”. Now you have to understand, this title is only for our blog, right? So the title that will be shown on the search result. This title is shown which we add here in the meta description and the meta title. This is the title here. So if you add the “best washing machine in India” here, in the Yoast SEO plugin, this is the Yoast SEO plugin. And whatever we write here, like… right now the month is April 2019 and let’s say we write “Review and Comparison” because you are doing a complete review and comparison- okay, we can also add a “Top 10”.
We are doing a “Top 10 Best Washing Machine in India (April 2019) – Review and Comparison”. Now the title here might be the “best washing machine in India”, this is only for your blog. But the title here, is the title which will be shown on the Google search results, right? And you have to make sure it is green here. If it goes red, that means the length of the title is higher than what is allowed. So make sure the bar is green. Okay… and the second step is to have your main keyword, which is the “best washing machine in India” in the URL as well. And the URL must contain only the main keyword. That is this… “best washing machine in India”. And it should not have anything else. This is the SEO tactic that I use, where I keep the URL with only the primary keyword. Now I must tell you that we registered the domain name as “bestdslr.in” but this website I’ve created just for the dummy purpose, just to show you exactly how I write my articles, for my affiliate website. I know it is not related, but this is just for the general purpose. Okay guys, now come the meta description. So now we have added the meta title, we have our main keyword in the URL structure, now we must add a description which is enticing,and will give a reason for people to click.
SEO FRIENDLY ARTICLE
Because this part of Yoast SEO is extremely important. The title should be something for which the people would want to click. Now we have added like, “Top 10 Best WashingMachine”. So someone who’s searching for the best washing machine like here we can see that majority of the results that are ranking are either top 5 or top 9 or top 10. So we know this is the type of query and this is the kind of intent a person has when someone is searching for the best washing machine in India. So we’ll try to follow. Don’t try to come up with something new,rather follow what is working and do better than your competition. So the majority of the people have Top 10 articles,so we have done the top 10 things. We have added our main keyword, and we have also added the month and the year. Because everyone wants to keep themselves updated with the latest information. So by adding the word April 2019, will increase the rate of people clicking on our result compared to our competitor. This will help in getting us a better ranking. And also adding review and comparison, we are again telling the person who is searching that we have done a detailed review and comparison. Now we can add our very rich, meta descriptions well. “We did a comprehensive research on the best washing machines in India and came up with our final recommendations.” Or we can add something like, “If you are planning to buy a washing machine…” Okay so now the bar is orange, make sure itis only green.
So we have our main keyword “best washing machines in India” here, in our URL as well as our title. Our title is very nice, it follows what is already working in the Google search results. We have also added the month and the year so that our click-through rate increases. And also we have added the “review & comparison”so that more and more people click on our title. Okay? So this is the part of the Yoast SEO. Now, let’s come- now let’s check our competitors. What kind of content they are writing. So whatever your target keyword is, so make sure you search for it and look at the articles of the top 5 people who are ranking for your target keyword. So this is the research process. Whenever you are thinking of an SEO-friendly article, doesn’t mean that you’ll just think of an article and then write the article yourself. You’ll have to do proper research first,you have to look at your competition, what they are writing. How they are writing the article, what is working, what is not working. So that you can write an article, better than your competitor. The ultimate goal of writing an SEO-friendly article is writing an article that is 10x better than all your competitions So we’ll try to find troubles in each of the articles here, and try to write a better article than that. So let’s go to the first article here. We can see that he has a very long paragraph. Now the thing is, no one wants to read a huge paragraph. People prefer single-line answers. Something like- something which has paragraphs.
Something which has an indentation, like one line or two-line paragraph. So one thing we can do is, we can add proper spacing. Okay, so here is a little table of contents. So that is good for navigation purposes. So he has the keyword in the title, he has proper links, and he has shown the images. And see again the paragraphs are too long,so it becomes boring. So what we can do is, we can write the articleswhich has proper indentation and formatting. Also, I can see there’s no pros and cons…okay,so here we have pros and cons… but then again, they are not properly segmented. So we can improve on that. And also I can see, there are no videos here. So if you can find some YouTube videos, reviewing the images, that will really help in increasing the on-page time of our website. And that will really help us get better rankings. So let’s go to the 2nd article. Okay, so this article looks really nice becauseyou can see there, the proper formatting, proper indentation, it also has a table of contents. And also proper- see the- he has the mainkeyword in the title of the article. Like the “best washing machine in India 2019”. Also, he has really done- also he has reallydone good formatting. Like he has blue boxes, with proper bulletpoints. Proper indentation. Also, you can see that there’s this “viewon Amazon” on the image. So this really helps in increasing the totalnumber of clicks towards Amazon. Also, the pros and cons look really nice…with the green checkmark and the red bar. And… so this article is really nice, itlooks really good. But also this article doesn’t have any videos.
So maybe that is the only improvement that we can do from this competition. And one thing that you’ll see that majority of the articles are really long. So this means, that you will also have to write a very long article because people who are looking for the best washing machines may be looking for very comprehensive information. So, we’ll also have to write a buyers’ guide. Like everyone else is doing, like… where we’ll be explaining all the things related to the washing machine. Like, inverter technology, bubble wash…whatever it is- exactly it is. And this person has also written a buyers guide, like front load vs top load machines, etc. So a very nice written article, I really like this particular article. Let’s go to the next competitor. Again, we have proper images, sources… and detail again the top 10 types of articles. And information again on each one of them each of the machines. And this article doesn’t have- it also has a buyer’s guide. So we now have a general idea of what kind of article is working on Google. That for the top 10 best washing machine queries, the majority of the people are writing a top 10 article, with proper indentation, images,pros-cons, and a buyer’s guide. So what you can do is- now you have 2 options.
Either you can write the article yourself,or you can outsource it. Now if you are writing the article yourself,it will take a lot of time. Because again we can see that majority ofthe competitors have written at least 4.000 or 5,000 words per article. This is easily a 4,000-word article. So you’ll have to write at least 4 or 5,000words. And that too about a topic that is not toointeresting. So either you can write the article yourself,or you can outsource it. If you’re thinking of outsourcing it, thenthe company I recommend is definitely “iWriter”. Okay, so you’re writing an article about“Top 10 Best Washing Machines In India”, right? So make sure- what would you like? An article… it’s more like informationalarticle. I guess… let’s see… might be in homeimprovement. I guess… we can select the category. The category really doesn’t matter. Article enter keyword… you can write, “bestwashing machine in India” the keyword, for which the article will be optimized. The word length, as you can see the competitorshas almost 3,000 – 4,000 words. So make sure you, at least select 4,000. And writer level… the- Now this is where the quality of the article comes. If you go for the standard, the pricing willbe much cheaper. And if you go for the premium, it will besomewhere- somewhat fine. So, if you go for elite, it will again bemore expensive. So I’ve seen that the premium articles aresomewhat nicer, so you can go for a premium article, which will cost you around $66. And here comes the project instructions. Make sure you give detailed project instructions. Don’t be lazy on this, because the contentwriter which you’ll be hiring, the more details you give him about the article, thebetter it is for him.
So I usually write my product instructionsvery carefully and very detailed. So that the other person who’s writing thearticle he has exact information about what kind of article, I have in my mind. So also enable whatever option you think is-will be relevant for the type of article like the objective, things to mention, sourcingrequirements etc. Like the tone of writing. Okay… so let’s say the company information..it’s not really required, so you don’t need the company information. But for the objective- like the sourcing requirements,you can mention here all the different URLs, like he must do comprehensive research onAmazon.in not Amazon.com because we are targeting only the Indian audience. And also on YouTube to make the final list,right? And you can also list all the URLs for reference. Like the URLs of these, the competing domains. You can add these URLs for reference as well,for the person to have a better idea. Things to mention. You can mention anything that is mandatorylike you should also add YouTube links of all products. Because that will really help us increasethe on-page time of our website, by embedding the YouTube videos. And things to mention, “also have properformatting” and “write shorter paragraphs”.
This will really help us increase the on-pagetime of our website because no one wants to read a huge paragraph, everyone wants properindentation, like the article I showed you here for this particular website Kitchenarena.in. This article looks really nice, because ithas proper formatting, proper images, indentation, etc., right? Similarly, you must also add the inform- objectivelike- inform and educate. But our objective is “motivate and purchase”because we want people to- you know, go to the article and then they should buy the product from Amazon.com. I’ll also add an objective that “you are promoting affiliate links in this article, so make sure people are motivated enough to buy”, right? So make sure you fill up all these boxes with detailed information so that the content writer doesn’t get confused. Otherwise, the content quality won’t be that good. The more information you give, the better content-quality will be. There… so once you do all of these, you have to load the funds. Once you add money to your account and then you can go to place the order. And within a couple of days, the content writer will give you the article. And… then you have 2 options, it’s not like the content writer delivers the article and you have to accept it.
You have 2 options, either you can accept the article if you like it, or you can give it for review as well. Like if the content writer, maybe missed something. Or you are not happy with the article, or you want something to be changed. Then you can again give it back to the content writer, edit it, and give it back to you. If you want to outsource your article, or if you want to write the article yourself, then we can do that as well. So for writing the article yourself, I have already mentioned multiple things that… first of all there should be a proper indentation,you should have images, and also for all the images that you are adding to your article,make sure you compress them. So for that, there’s a website called “Compressjpeg”Go to the website, open the website… and whatever images you are uploading, let’s say… okay, so let’s download this particular image. Keep it in the download folder. And upload the image, and it is getting compressed. So the image is compressed by 28%. So the lighter your webpage is, the faster will load, and hence the better ranking you will get. Because Google always wants a fast website. Like if you’ve seen how to set up the blog video, of this affiliate marketing playlist, when I gave you the WP Rocket plugin for free,right? That plugin also increases the loading speed of your website, right? Similarly, if you’re compressing the images,there’ll be less load on the server and hence your website will load faster. So make sure you compress all the images that you are, uploading. Apart from that whenever you are uploading an image, so let’s say you download it, right? And you add the image. Upload… and this one is the downloaded one. So make sure you also add the “Alt Text”.
So this is a washing machine and we can also add a keyword here like we can just copy the keyword from here and add the alt text. This will also help in getting ranking in the Google image search, right? You can also decrease the size like the medium size, as well as the indentation, as well. Okay. If you’re writing an article about the “best type” query, then I highly recommend you guys that your article should look something like this, right? It has a proper indentation, table of contents,it has the main word in bold as well. And also look at how he has added the main keyword for which he is targeting, in bold and in H2 heading. So let’s delete it. So… let’s say whatever you’re writing. “Today, I will help you find the best washing machine in India”. So one thing that you have to keep in mind,is that the main keyword should be in the intro. That is should in the first 100 words of your article. This will really help in the SEO of your website. Okay. Apart from that, your article must be 4,000words or at least 3,000 words if you want to rank. Because the competition is increasing day-by-day,so if you really want to rank, you need to write an article, which is very comprehensive,which contains all the information that the person is looking for. And then you have to look at the intent of the person.
If the intent is getting fulfilled, he’llbe happy, he’ll be spending more time in your website and he won’t be leaving it. And then this gives the indication to Google,okay, this article is perfect. This article is giving all the informationthat a person is looking for. So this article must be good, so it will giveyou a better ranking on the Google search result. Also guys, if you’re using the GeneratePresstheme, or if you’re new to WordPress, I highly recommend you guys to play with allthe options and- to be able to familiarize yourself with all the functionalities thatWordPress has to offer. Like you click here on + sign and see, there’sso many options. Like you can add a gallery, you can add aparagraph, image, list, quote, file… layout elements as well. You can add a page break. You can add a button. You can add formatting, you can add commentblocks, and also add… like there’s so many options. So if you want your article to look somethinglike this, you can easily create that in your WordPress, along with your GeneratePress theme. You don’t have to buy any expensive pluginsor any expensive template, everything can be done through your WordPress or GeneratePresstheme itself. One more tip guys that I can give you aboutwriting an SEO-friendly article is that you should not have any grammatical mistakes. Because, whenever someone is searching forinformation, they come through an article which has a grammatical mistake, they endup not trusting the website. And when the website is making grammaticalmistakes, the person doesn’t trust the website. What will end up happening is, they’ll hitthe back button and they’ll go to some other website. So the best way to remove grammatical mistakes,is to go to “Grammarly”.
Go to grammarly, it’s a free writing assistant. You don’t have to pay anything to get yourarticles checked. All you have to do is, once your article isdone, copy the entire text, paste it here… it will give you all the recommendation aboutthe grammatical mistakes you have, it will also show you the answer, how to improve it,how to correct it- So make sure you use Grammarly before publishing your article. So this is another tip I have for you. Apart from that guys, make sure you use properheading structure. Like this article, it has proper H2 headings and H1 headings. It has proper H3 headings… it has bulletpoints, it has pros-cons, beautiful colors. And also if you look at the buyer’s guidehere, like here it is the H2 heading, again, there’s an H3 heading. Then H4 heading. Again, H3 heading… Similarly, make sure you use a properheading structure as well to get higher rankings. And if you have any other questions regardingwriting an SEO-friendly article, guys I- I highly recommend you guys to ask your questionsin the comment section below, and I’ll reply to you within 6 hours to 12 hours. And I really want all of you guys to succeedwith your Amazon affiliate sites and I really want you guys to reach the $1,000/month mark, from your first Amazon affiliate website. So share your first article, whatever articleyou are writing, make sure you share it in the Facebook group, which is in the form of“Learn Digital Marketing with Ankur Aggarwal”.
And I will review your article. I will tell you what other mistakes and that,how you can improve it, and another very important thing guys, since we are doing Amazon affiliate,and we are writing article so that we can make money from Amazon affiliate, Amazon AssociateAccount wants that a website should have at least 5 – 10 articles, otherwise they won’tapprove your account. So this is why I was telling you about theservice, which is the iWriter. Because- to join iWriter. The link to this website is in the descriptionsection of this video. And if you don’t want to write the articleyourself, you can give the contractor 5 – 10 articles here. And within a couple of days, you’ll have5 – 10 articles. Which you can then optimize and do SEO on,build the backlinks… Watch our SEO videos of this playlist. And build the backlinks and get it ranked. Because, like for myself. I don’t have a very good writing skill. So instead of doing it myself- so I have a50+ content writing team. Two whom I outsource my content requirements. So that- because my expertise lie in SEO,and building backlinks and getting my websites ranked. So I know my strengths. So that is why I outsource the work. And focus entirely on building backlinks,doing the SEO of my website, and making money. I have one more tip for you guys, which willreally help in getting the article ranked number 1.
Is to do internal linking. Once you follow the entire process that Ijust shared with you, on writing the perfect article… once the article is done, all youhave to do is, internally link the article. Let’s say you want another link for thisarticle. So whichever article that you have that isrelated to washing machine on your website, all you have to do is… like after a coupleof paragraphs, write a line like, “Make sure you also check our other amazing articleon best washing machine in India”, right? And you can use this keyword, as the internallink to the article that you’re targeting. This will also help in getting a better ranking,because internal linking also passes on the link juice. And it is not exactly powerful as backlink,but it will still really help you in getting your articles ranked. So guys, this was it. So I’ll just give you a brief overview. You have to write an article which is around3 – 4,000 words.
The article structure should be somethinglike this article from Kitchenarena, best washing machine… you can- even if you’rewriting an article about DSLR or any other category from Amazon, I highly recommend youguys to check this website for the article structure. And your article should be something likethis. And you should have proper formatting, youshould have proper heading, proper images, the images should be compressed, you shouldalso add YouTube videos, and embed the videos for an increase on the on-page time. And focus entirely on the user intent. You should be able to fulfill the user intent. Whenever someone is searching for best washingmachine in India, they are looking to buy a washing machine. So whenever they are going to an article,they want complete information. Exactly what are the different kinds of washingmachine, which is the best one that I recommend, if I am recommending something, why am I recommendingsomething, what are the best features about the washing machine. So once all your articles are done, all youhave to do is add the links to Amazon. Just like this guy is doing.
All you have to do is, add the links hereit is the affiliate link. All you have to do is “buy at Amazon…” After every product that you are recommending. Add the link, buy at Amazon, or “check priceat Amazon”. All these are affiliate links, whenever someoneis clicking here they are going to Amazon for the affiliate link. We will be talking about how to sign up onAmazon Associate, what are the approval process, how not to get banned on the next video. So until then, I highly recommend you guysto at least get you 5 – 10 articles written. So we will be talking about how to sign upon Amazon Associate, how to get approved, how to not get banned, so until then, I highlyrecommend you guys to publish at least 5 – 10 articles on your website. So the process will be choosing a niche, doingkeyword research, and writing and publishing the articles. And share everything in our Facebook group. I’ll give you the review, for the websiteand for your articles. And from there in the next video I’ll tellyou how to create an Amazon Associate account. So what are your next steps? Click here to watch the next lesson, and clickhere if you want to watch our complete affiliate marketing mastery course, where I share howto scale a website from $0 – $1,000/month.
Keyword Research Part 1 – SEO Unlocked – Free SEO