Hey everyone, it’s Muniappan, and I’m really excited today because I’m going to teach you how to go from zero to 100,000 subscribers on YouTube. This is a two-week course, eight videos in total, actually six videos in total, sorry about that, and I’m going to end up breaking down everything you need to know about YouTube to start generating more traffic. The videos aren’t too long. You’ll get quite a bit of value from. All you have to do is follow along. If you don’t know much about me, my name is Muniappan. I’ve co-founded quite a few companies. I have an ad agency called Neil Patel Digital or NP Digital, which helped a lot of big corporations, have a lot of awards. I have an SEO software company and even a keyword research software company called Ubersuggest. Have worked with a lot of big brands over the years and have tons of testimonials. The reason I’m pointing all of this out is that if you follow all of this stuff that I’m talking about, it will work. Now, the key with YouTube is you have to create quality content that users want. If you don’t, you won’t get the subscribers, the traffic in the long run, and more importantly, all those video views won’t convert into more leads or more sales.
Hence the quality of thecontent is super important. Now, when you think about YouTube, there’s been quite a bit of evolution that’s happened over the years, especially in the early years. It was founded in February 2005, started out as a dating website, believe it or not, then it transformed into a free video hosting platform. The first video ever uploaded was titled “Me at the Zoo”. Most videos uploaded were short amateur videos, and Nike was the first major brand to post on YouTube. Eventually, you fast forward, Google ended up acquiringYouTube for $1.65 billion. That’s a huge massive win. And there’s a lot of brands these days on YouTube, and it’s just common.
Everyone knows about it. From WWE to GoPro, PlayStation, Nike, Red Bull, Victoria’s Secret, Chanel, the list is endless. With even YouTube, I have my own account. You need to create an account if you’re not on there. I have millions and millions of views in total. Heck, I’m getting over a million views a month. I don’t even know how much watch time I’m at now, but my subscriber count growing and growing, and I’m on my way to million-plus subscribers. Not there yet, but getting pretty close. And if I can do this in a boring B2B space that most people don’t care about, even though I don’t find it boring and I do love marketing, in essence, anyone can do it. Before I really dive into YouTube and teach you how to grow your traffic and your following on YouTube, I first want to break down some basic information, as well as this quote from Larry Page.
“Basically, our goal is to organize the world’s information and make it universally accessible and useful.” And that includes video. And YouTube has over 2 billion-plus users each and every single month. Hence, they’ve been very effective at that. It’s the second most popular social platform after Facebook as well. And when you think about YouTube, 90% of people say they discover new brands or products on YouTube. That’s huge. And people are watching videos so much that every day, people watch 1 billion, literally 1 billion hours of videos on YouTube and they generate billions of views. That’s a ton of engagement and those people are captivated. Hence they have such high traffic numbers. Their total visitors, according to SimilarWeb, 32.84 million.
That’s a big number. Heck, even if I got a billion, I would be happy. Heck, I would even take100 a million, right? It’s hard to build that much traffic. Hence you want to be on YouTube because it allows you to tap into this whole new audience and generate more and more sales. Now, this course focuses on that 2 billion people that are on YouTube, and I’m going to show you the exact strategies, the hacks, the steps you need to take where you can leverage content on that platform, and go from zero to 100,000 subscribers. If you already have more than 100,000 subscribers, like a million, this course probably isn’t a good fit for you. It breaks down everything you need to know to get to that first 100,000 marks.
And you need to first understand how YouTube works to be on your way so you can get there. With YouTube, you got to build your marketing strategy, create your channel, create videos, of course, then optimize the videos for SEO. This is my favorite part. Most people rely on the suggested videos. SEO can bring you very consistent traffic. Then you need to understand their analytics, and of course, you need to grow in the long term. And there are all these steps that are going to help you get that way. And I’m going to break them down over the next two weeks where I teach you how to go step by step to 100,000 followers. Now, some action items for you before we really dive heavily into the course. Each week, you’ll have a few steps to complete, including worksheets, downloadable assets, and other action items. So I want you to go toneilpatel.com/training, where you can find all of these lessons and handouts and all that material. All you have to do is click on YouTube Unlocked and you’ll see all the material there.
And each video that I post is roughly 10 to 15 minutes, sometimes a little bit less, sometimes a little bit more. That way you can get everything you need really quickly. It’s actionable. And the worksheets, as long as you follow them, you should start seeing results pretty quickly. Make sure you take your time. There’s no rush. This course doesn’t expire. It’s free, doesn’t cost a dime. Just take your time. If you don’t have the time today to do it, you can always do it tomorrow or another day. And for some motivation for you, I want to share this case study from Ryan’s World, over 20 million-plus subscribers, and this channel just so many views, it’s ridiculous. And they make millions of dollars. Forbes estimates that their earnings are over $26 million a year just reviewing toys.
What a fun gig. I wish I did that. I wish I was Ryan, but it’s not too late. You may not get there, but you can still do extremely well. And by the end of the course, you’re going to know how to build amazing content and you’re going to be able to grow your following to 100,000 subscribers and beyond. As I mentioned, there are always materials with each video lesson. You can find them at neilpatel.com/training, click on YouTube Unlocked, and you’ll find them there. Thank you very much. If you enjoy this, make sure you subscribe. That way you can get the rest of the lessons, and when I mean subscribed, I’m talking about subscribing to Facebook, YouTube, or wherever you’re watching this. It doesn’t cost a dollar to watch this course or any of these lessons. It’s fully free. If you have any questions, leave a comment. Tell your friends about this course. We’re here to help you grow and succeed. Thank you for your time.